Facebook Ads Guide
Video 1 launch
Video 1 · Launch checklist

Wire Video 1 into Lead Chase

Below is the exact path from a Meta Lead Form submission → your Lead Chase dashboard. About 15 minutes end-to-end.

The flow
Meta Lead FormZapiercreateTrialLeadLead Chase
1

Build the Meta Lead Form (Ads Manager)

In your Video 1 ad set, choose Instant Forms → Create Form.

  • Form type: Higher Intent (adds a review screen — lead quality 2× better)
  • Intro screen: headline = "Claim Your Free Trial Class"
  • Questions: First name, Last name, Email, Phone (all auto-filled) + one custom multiple-choice: "Which class are you most interested in?"
  • Privacy policy URL: https://your-domain.com/privacy
  • Thank-you screen CTA: "We'll call you within an hour" — sets expectations

Form name: Video 1 — Adults (this becomes the campaign tag in Lead Chase)

2

Create the Zap in Zapier

Trigger: Facebook Lead Ads → New Lead

  • Connect your Meta Business account
  • Page: your Basingstoke Boxing Classes Facebook Page
  • Form: Video 1 — Adults (the one you just made)
  • Test trigger — Meta provides a fake lead to map fields against
3

Action 1 — Webhook to createTrialLead

Action: Webhooks by Zapier → POST

URL:
https://app.base44.com/api/apps/68ff995a3a2302284436a023/functions/createTrialLead
Payload type: JSON
Headers: Content-Type: application/json
Data (map each row to the matching Meta field):
JSON keyMap from Meta fieldNotes
first_name*First nameAuto-filled by Meta
last_name*Last nameAuto-filled by Meta
email*EmailAuto-filled by Meta
phone*Phone numberAuto-filled by Meta — must include country code
notes(custom) Which class?Combine all custom answers into one string
campaignForm name (Zapier built-in)e.g. 'Video 1 — Adults' so it shows in /channel-roi
source(static value)Hardcode to: facebook ads
medium(static value)Hardcode to: paid social
site(static value)Hardcode to: boxing

* required — Zap will fail if missing

Klaviyo is automatic

You do not need a second Zap action for Klaviyo. Once createTrialLead receives the lead, it forwards it into the same Zapier webhook that the on-site free trial form uses — which already adds the lead to PushPress + Klaviyo. FB Ad leads will land in the same Klaviyo welcome flow as form submissions.

4

Test it

  • In Zapier: click Test action — it sends the fake lead to createTrialLead
  • Expected response: { "ok": true, "lead_id": "...", "zapier_status": "sent" }
  • Open Lead Chase — the test lead should appear at the top under "New Leads"
  • Delete the test lead from Lead Chase before going live
5

Publish the Zap & launch the ad

  • Zapier: toggle the Zap ON
  • Meta Ads Manager: set Video 1 ad set to £15/day
  • Schedule: Start tomorrow at 6am (avoids the 4-hour learning-phase reset if you tweak it tonight)
  • Publish
The 5-minute rule

Your benchmark is call the lead within 5 minutes. Conversion halves after the first hour. Enable browser/email notifications on Lead Chase so new leads ping you instantly.

What success looks like in week 1
  • 15–25 leads in Lead Chase tagged Video 1 — Adults
  • CPL £5–£12 (visible in Channel ROI)
  • Lead → trial booked rate above 50%
Call