A straight execution plan. Open each step, do what it says, tick it off. Don't skip ahead.
📖 How to use this
Work through each day in order. Each step has the exact clicks & settings. If it says "wait 14 days" — wait 14 days. The #1 reason Google Ads accounts fail is people making changes during the learning phase.
Google Ads → Keywords tab (left menu) → find the keyword boxing (Broad match, no quotes).
Tick it → click Edit → Pause.
✅ Saves £4.14/month minimum + stops 161 impressions of wasted reach.
The most important rule
Never make changes during a learning phase (first 14 days after launch, first 14 days after a bidding change). Patience is the difference between an account that works and one that doesn't.
← Back to full strategy guide